From Fan to Fancode: A Micro subscription Win for the Liverpool fan in me
The story of how I became a fan of Fancode
I am a hardcore Liverpool fan. I never miss any game that Liverpool plays. I always catch everything, whether it's friendlies, competitive matches, or small cup games. For the Premier League, I rely on Hotstar. For European and FA Cup competitions, I rely on SonyLIV. However, regarding the League Cup, I just recently had value-for-money options.
As I started working and earning money, I started paying for OTT services. The first service I bought was Amazon Prime due to its value-for-money proposition. Being a football fan and a huge Liverpool fan, the second service I bought was Hotstar. I enjoyed all the Premier League matches, and then during Klopp’s second full season, Liverpool qualified for the Champions League, and I bought Sony Liv to watch it. Thankfully, the FA Cup was also covered in Sony Liv, so I was okay with paying the money. My love for football worked as an external trigger to buy these services.
So one fine day, Liverpool was playing Bournemouth in the League Cup. I was anticipating it to follow using my OneFootball app. Then I thought of casually checking my Liverpool fan group to see where it is being streamed just out of curiosity. One of my fellow Liverpool fans pinged the group that the game is being telecasted on Fancode. Even though I didn’t have a subscription, I decided to have a look at Fancode (hoping they would telecast it for free).
To my disappointment, it wasn’t free. I was like, “No, I am not gonna pay for another subscription; I already have too many of them.” While I was about to exit the app, I saw an interesting option, “Grab a Pass.” Intrigued, I clicked on the link to have a look. What I saw next was the most beautiful part of my User Journey.
A match pass for ₹9? Even less than the cost of a pen? Tour Pass for ₹69? I just couldn’t believe my eyes. A subscription model well-tailored and so beautiful that I never came across any other streaming apps in India with something remotely close. Without even giving it a second thought, I decided to buy the Tour pass, with a prayer and hope that Liverpool goes all the way to lift the trophy.
If I were the Product Manager of Fancode, metrics like long-term retention might give me some doubts, but the Liverpool fan user in me fell head over heels for the subscription model that Fancode has offered me. Usually, after paying a sum like ₹1499 or ₹650 per month for any OTT service, I feel like there is a small hole in my pocket, but after I paid that ₹69, I felt like I did something very clever. I felt proud of myself.
Microsubscriptions are a great way to convert users into paying customers. It gives users a sense of money well spent. You can project your product as a value-for-money proposition, something that Indian users love dearly. Now, it's the duty of Fancode to add more intriguing content to convert Pass users into yearly Paying customers, but the position where they are right now is very solid, and I see a bright journey going forward.